An origin story: The Americano

An origin story: The Americano

The Americano, a popular coffee beverage enjoyed by many, has an intriguing origin story that sheds light on its cultural significance. It all began during World War II when American soldiers stationed in Italy craved a taste of home. They discovered the strong espresso prevalent in Italian cafes but desired a flavor closer to the coffee they were accustomed to in the United States. When these soldiers returned home, they brought back with them the newfound drink, which would eventually be known as the Americano.

To understand the Americano's roots, we must delve into the history of coffee in America. During the 17th century, when coffee was introduced to the New World, tea remained the preferred beverage among settlers. However, the tide began to turn during the Revolution when colonists rebelled against British taxation on tea, culminating in the iconic Boston Tea Party. As a result, coffee emerged as the favored drink among the newly independent Americans.

The popularity of coffee continued to soar, particularly in 1864 when entrepreneurs John and Charles Arbuckle pioneered the practice of pre-roasting and selling coffee by the pound. Their venture attracted the attention of ranchers and cowboys who had migrated westward, fueling the demand for this aromatic brew. Not long after, brands like Folgers and Maxwell House entered the scene, contributing to the ever-growing success and wealth associated with coffee.

However, the widespread acceptance of Americanos as a coffee choice can be largely attributed to the influence of the United States military. A New York Times blog article about Marines and coffee reveals that by the time World War II erupted, American servicemen consumed copious amounts of coffee. The Army Quartermaster Corps even went to the extent of grinding, packaging, and shipping coffee overseas to ensure an adequate supply for the military.

While serving abroad, soldiers encountered different methods of coffee preparation, often finding them unfamiliar and overly bitter compared to the drip coffee they were accustomed to back home. To remedy this, they devised a simple solution: adding water to the espresso they encountered in Italy. This alteration helped bridge the gap between the foreign espresso and the familiar taste they craved. The Americano quickly gained popularity among soldiers and civilians alike, both in Europe and within the United States.

Thus, the Americano is a testament to the cultural exchange that occurs during wartime and the enduring desire for a taste of home. It serves as a reminder of how coffee has played an integral role in American history, evolving from a rebellious alternative to tea during the Revolution to a cherished beverage embraced by the nation. So, the next time you savor an Americano, take a moment to appreciate its intriguing journey and the blend of traditions that brought it to your cup.

Back to blog